Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business and geography at a time.
The Small Business Administration offers step-by-step assistance with writing business plans, including sample business plans. Their Build Your Business Plan tool allows you to write your own business plan (free registration is required).
Alchemy by Rory SutherlandHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend-"one of the leading minds in the world of branding" (NPR)-explores the art and science of conjuring irresistible products and ideas. Based on thirty years of field work inside the largest experiment in human behavior ever conceived-the forever-unfolding pageant of consumer capitalism-Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Call Number: 658.827
Publication Date: 2019-05-07
Building a StoryBrand by Donald MillerDonald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Call Number: 658.827
Publication Date: 2017-10-10
Harvard Business Review Entrepreneur's Handbook by Harvard Business ReviewStarting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the HBR Entrepreneur's Handbook is your essential resource for getting your startup off the ground. Topics include: Navigating the world of venture capital funding, Turning innovations into successful realities in the marketplace, Building a business model that makes sense for your business, Developing the sales and marketing programs needed for your venture, and What entrepreneurial leaders must do to build culture and set direction.
Call Number: 658.11
Publication Date: 2018-02-13
Howard's Gift by Eric Sinoway; Merrill Meadow"This work offers wonderful wisdom for navigating the inflection points in our lives." -- Mehmet Oz, MD
An iconic teacher. A warm friend. A generous mentor.
For more than 40 years, Howard Stevenson has been a towering figure at Harvard Business School: the man who literally defined entrepreneurship and taught thousands of the world's most successful professionals.
Now - spurred by Stevenson's heart-stopping brush with death - his student, colleague, and dear friend Eric Sinoway shares the man's wisdom and inspiration. Through warm and engaging conversations, we hear Howard's timeless and practical lessons on pursuing both success and fulfillment.
Call Number: 650.1
Publication Date: 2012-10-02
How to Write a Business Plan by Mike P. McKeeverYou need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs--from small service businesses and retailers to large manufacturing firms--write winning plans and get needed financing.
Call Number: 658.15224 MCK
Publication Date: 2018-11-30
Marketing Made Simple by Donald Miller"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace." --Jacket.
Call Number: 658.8
Publication Date: 2020-03-17
Measure What Matters by John Doerr; Larry Page (Foreword by)"In the fall of 1999, John Doerr met with the founders of a start-up he'd just given nearly $12 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world, or even survive, Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They had to know when to pull the plug on losing propositions, to fail fast. They needed timely, relevant data to track their progress--to measure what mattered. Doerr introduced them to a proven approach to operating excellence--Objectives and Key Results. The rest is history."--Jacket.
Call Number: 658.4012
Publication Date: 2018-04-24
Pulling Profits Out of a Hat by Brad Sugars; Monte WyattWhat truly sets great companies apart is their ability to instill and master the 5 Disciplines of Exponential Growth. These disciplines are universal, and any company, of any size, in any industry can foster them to achieve massive growth in all areas of their organization. In this book, you will discover how each of the 5 disciplines: strategy, business development, people, execution, and mission give you the processes needed to best satisfy your...
Call Number: 650.1
Publication Date: 2019-04-16
Steal These Ideas! by Steve Cone"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
Consists of three articles, How to Create a Marketing Plan, Researching Your Market, and The Ingredients of a Marketing Plan; walks through the process of developing a marketing plan; explains steps and provides examples of components