Basic Marketing Research by Gilbert A. Churchill(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
Call Number: 658.83
Publication Date: 2000-06-19
Experimentation Works by Stefan H. ThomkeDon't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.
Call Number: 658.4063
Publication Date: 2020-02-18
Guerrilla Marketing Research by Robert J. Kaden; Jay Conrad Levinson (Foreword by)Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.
Call Number: 658.83
Publication Date: 2006-03-28
How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses by Jules PieriThis step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business. Do you have an idea for a business but don't know where to start? Thanks to high-speed Internet, game-changing technology, and innovative new platforms, you can go from idea to marketplace on a shoestring budget-and join the growing movement of successful Makers who've built their businesses from the ground up.
Call Number: 658.575
Publication Date: 2019-04-23
The Small Business Start-Up Kit by Peri H. PakrooStart your business with confidence using the bets step-by-step guide available! Many people dream of running a business of their own -- but often don't' know how or where to start. Sound familiar? This is the book you need. User-friendly and loaded with tips, The Small Business Start-Up Kit shows you how to launch a business quickly, easily and with confidence. It explains in plain English how to: choose the best business structure; write an effective business plan; file the right forms...
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
The Standard Industrial Classification Codes that appear in a company's disseminated EDGAR filings indicate the company's type of business. These codes are also used in the Division of Corporation Finance as a basis for assigning review responsibility for the company's filings. For example, a company whose business was Metal Mining (SIC 1000) would have its filings reviewed by staffers in the Office of Energy & Transportation.